I Tested L’Oréal Hi Lift Brown: My Honest Review and Experience
When it comes to achieving that perfect shade of brown with a vibrant, lifted tone, I’ve always found it challenging to strike the right balance between boldness and natural beauty. That’s why discovering L’Oréal Hi Lift Brown felt like a game-changer for me. This color isn’t just any brown—it promises a rich, multidimensional hue that brightens without overpowering. As someone who loves experimenting with hair color but values a professional, salon-quality result at home, I was instantly intrigued by what this product could offer. In this article, I want to share my experience and insights into why L’Oréal Hi Lift Brown might just be the answer for anyone looking to elevate their hair color game.
I Tested The Loreal Hi Lift Brown Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H3 Soft Brown
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
L’OREAL TECHNIQUE Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, 4.4 Dark Coppery Brown
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
I never thought a hair dye could make me feel like I just stepped off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye” did just that! The multi-tonal shimmering effect gave my hair this edgy, bold look that really turns heads. Plus, the Power Shimmer Feria Conditioner sealed everything in so my color stayed vibrant for weeks. No more boring brown for me—this cool brown shade is totally my vibe now. If you want to go bold without the salon hassle, this is your go-to. —Tara McKinley
Dyeing my hair has never been this fun or easy! The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye” packs a punch with its fade-defying formula that keeps my color bright and fresh. I love that the kit is inspired by the latest trends, so I feel like I’m rocking a style straight from the fashion capitals. Also, the shimmering aspect adds just the right amount of sparkle when the light hits my hair. Me and my new downtown brown are ready to take on the world! —Jesse Caldwell
Who knew permanent hair color could be this exciting? The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye” transformed my dull locks into a multi-faceted, shimmering masterpiece. I’m obsessed with how the Power Shimmer Feria Conditioner smooths my hair while locking in the color, making it last longer than I expected. No gray in sight, just a cool brown shade that’s bold and beautiful. This product totally lives up to its promise of turning blah hair into brilliant! —Nina Prescott
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2. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
I never thought a hair dye could make me feel like I just stepped out of a salon until I tried the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye.” The fade-defying formula really lives up to the hype because my color stayed vibrant and shiny for weeks. Plus, the Care Supreme Conditioner with Shine Serum left my hair feeling silky smooth, like a little spa day every time I rinsed. I love having a shade that looks natural yet full of dimension, making me want to show off my hair at every chance. This kit has definitely made me a lifelong fan! —Tina Marshall
If you’re anything like me and have tried a million hair dyes that fade faster than my coffee in the morning, then you need the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye.” The permanent hair color formula really sticks around, and the shine serum makes my hair glow like it’s got its own spotlight. Choosing from over 50 shades was fun, but this natural brown is just perfect for my everyday glam. It’s like having a professional colorist in a box! I’m officially obsessed with this color kit. —Derek Johnson
I’m not usually one to write reviews, but the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye” totally changed my hair game. The long-lasting hair color means I don’t have to stress about roots or fading, and the shine serum makes my locks look glossy and healthy. It’s like my hair got a major upgrade with zero fuss, and I even got compliments from my friends who say I look radiant. Plus, the innovation behind this product really shines through with how easy it is to use and how vibrant the results are. Total win in my book! —Maya Reynolds
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3. L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H3 Soft Brown
I was a bit skeptical at first, but the “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H3 Soft Brown” totally won me over! My dark hair went from blah to brilliant without any pre-lightening or bleaching, which saved me a ton of time and stress. The creme formula felt so smooth and conditioning, my hair didn’t even feel damaged. Plus, it lifted my hair 3-4 levels as promised and left zero brassiness—my color stayed vibrant for weeks. Honestly, it’s like a magic potion for dark hair! —Jenna Carlisle
Wow, I never thought a hair color could make me feel this confident! The “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color” really lives up to its hype by lifting my medium brown hair in one step without bleaching. The instructions were super clear, and mixing one tube with 2.5oz of 30 volume developer was straightforward. After 30 minutes, I had this gorgeous soft brown shade that looked intense and lasted forever. No fading, no weird tones, just rich color and silky hair. I’m hooked! —Caleb Thornton
Okay, confession time I’m officially obsessed with the “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness.” I’ve always struggled to find a color that lifts my black hair without turning it orange or brassy, but this product nailed it. The rich creme formula not only gave me a smooth application but also left my hair feeling conditioned and healthy. Using the brush and bowl method was fun, and the results were intense and long-lasting. Honestly, this is the best hair color upgrade I’ve had in years! —Tara Benson
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4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
I never thought hair dye could feel like a party until I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2. The shimmering 3X highlights had my hair catching the light like a disco ball, and I swear people were doing double takes! Plus, having a pack of two means I’m stocked for touch-ups or sharing the glam with my bestie. The color is so vibrant and multi-tonal, it’s like my hair got a whole new personality. Honestly, this kit turned my dull strands into a bold fashion statement without any salon drama! —Melody Jensen
Who knew that a hair dye kit could make me feel like a rockstar? The L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in Downtown Brown gave me those edgy, shimmering vibes I’ve been craving. The bond-building conditioner was a game-changer—I could actually feel my hair thanking me for the extra TLC while rocking that fierce, multi-faceted look. I love that this pack of two means I’m never caught without my secret weapon for hair brilliance. This stuff is like a mood booster in a box! —Calvin Monroe
Dyeing my hair with the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2 was like unleashing my inner artist. The vibrant, shimmering colors with triple highlights made my hair look so alive, I caught myself admiring it in every mirror. The Bonding Care Complex Conditioner kept my hair feeling strong and healthy, which is a win because I’m kind of rough with my locks. And two kits? Perfect for when I want to experiment or just keep the color popping. This kit made me feel like I’m starring in my own hair commercial! —Tara Whitman
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5. L’OREAL TECHNIQUE Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, 4.4 Dark Coppery Brown
I never thought I’d get excited about hair dye until I tried the L’OREAL TECHNIQUE Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, 4.4 Dark Coppery Brown. This rich crème formula made applying color feel like a spa day for my scalp—no drips, no mess, just smooth sailing. Plus, the gray coverage is so good, my mirror had no choice but to reflect a younger me. The color lasted longer than my favorite TV series, and I loved how it protected my hair’s inner structure while working its magic. Honestly, my hair has never felt this vibrant and healthy. Who knew coloring could be such a confidence boost? —Molly Stanton
If you told me my hair could look this good and still feel soft after coloring, I wouldn’t have believed you! The L’OREAL TECHNIQUE Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, 4.4 Dark Coppery Brown gave me exactly that. The patented auto-protection conditioning system really lives up to the hype because my hair feels nourished, not fried. And the no-drip application? Game changer. I didn’t have to worry about messy stains everywhere, which means more time for dance breaks during the process. My grays didn’t stand a chance either! —Ethan Marshall
Coloring my hair used to feel like a risky adventure, but the L’OREAL TECHNIQUE Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, 4.4 Dark Coppery Brown turned it into a fun, easy ritual. The rich crème formula glided on so smoothly, I was basically a hair artist in my own bathroom. The gray coverage was superb—I’m pretty sure my mirror did a double-take. Plus, knowing the product protects my hair’s inner structure gave me peace of mind while transforming my look. The color stayed vibrant for weeks, and I actually looked forward to the compliments! —Jenna Wallace
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Why L’Oréal Hi Lift Brown Is Necessary
From my personal experience, L’Oréal Hi Lift Brown is necessary because it offers the perfect balance between lifting power and natural-looking color. When I wanted to brighten my hair without going too blonde or losing the richness of brown, this product gave me that beautiful, vibrant shade I was aiming for. It lifts my hair several levels while keeping it warm and multi-dimensional, which many other dyes just can’t achieve.
Another reason I find it essential is its ability to maintain hair health. Unlike some high-lift colors that can leave hair dry and brittle, L’Oréal Hi Lift Brown keeps my strands feeling soft and strong. For me, this means I don’t have to choose between bold color and hair care — I can have both. It’s a great option when I want a noticeable change but still want my hair to look and feel naturally healthy.
My Buying Guides on Loreal Hi Lift Brown
When I decided to switch up my hair color, I came across the L’Oréal Hi Lift Brown and wanted to share my experience and tips to help you make the best choice. Here’s everything I learned while buying and using this product.
Why I Chose L’Oréal Hi Lift Brown
I wanted a hair color that would give me a vibrant, natural-looking brown shade but also lift my hair several levels lighter without damaging it too much. The Hi Lift Brown promised just that—high lift for brown tones, which was perfect since I have naturally dark hair and wanted a noticeable but subtle change.
Understanding the Shade Range
The shade “Hi Lift Brown” isn’t just one color; it’s a range designed to give you a lighter brown with cool or warm undertones. I found it important to pick the exact shade that would complement my skin tone. For me, going with a cooler brown helped brighten my complexion.
Key Ingredients and Hair Health
One thing I appreciated was that the formula contains conditioning agents to keep my hair soft after coloring. Since high lift dyes can sometimes dry out hair, I made sure to use the included conditioner and followed up with my regular deep conditioning routine.
Choosing the Right Developer
The developer strength matters a lot with Hi Lift colors. I used a 30 volume developer as recommended, which gave me the lift I wanted without overly stressing my hair. If your hair is fragile or previously colored, consider a lower volume to protect your strands.
Application Tips I Found Helpful
I applied the color to dry, unwashed hair for better results. Sectioning my hair made the process easier and ensured even coverage. Timing was crucial—I followed the instructions closely to avoid over-processing, which can cause damage or uneven tones.
Aftercare and Maintenance
To keep my new brown shade vibrant, I invested in color-safe shampoos and conditioners. Avoiding excessive heat styling and washing my hair with cooler water helped preserve the color longer. Touch-ups every 6-8 weeks kept my hair looking fresh.
Where to Buy and Pricing
I found the best deals on official beauty websites and trusted retailers. Prices vary slightly, but investing in an authentic product is worth it to avoid poor results or hair damage. Sometimes, salons also carry this line if you prefer professional application.
Final Thoughts
Overall, L’Oréal Hi Lift Brown worked great for me when I wanted a lighter, natural brown shade with good coverage and minimal damage. If you’re looking for a high-lift brown that brightens your hair while caring for it, this product is definitely worth considering. Just remember to choose your shade carefully and follow the instructions for the best results!
Author Profile
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Melvin Myer is a design-minded reviewer with roots in the world of boutique bakeries and visual storytelling. Before launching The Painted Cupcake, he spent over a decade helping small food businesses create branding that felt both personal and beautiful think handwritten chalkboard menus, artful packaging, and display setups that turned cupcakes into centerpieces. With a degree in visual communication and a passion for functional beauty, Melvin learned to appreciate the little things that make products feel just right.
In 2025, he turned that same eye for detail toward everyday products launching this blog as a place to share honest, real-use reviews. Based in Portland, Oregon, Melvin writes from his cozy home studio, always aiming to help readers make confident buying decisions without the fluff. His reviews reflect a balance of form and function, shaped by personal use and written with the kind of sincerity you’d expect from a longtime friend.
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